The Role Of Existentialism In Ethical Business Decision-Making

Posted: 31 Dec 2001  

James Agarwal

University of Regina

David Cruise Malloy

University of Regina

Abstract

This paper presents an integrated model of ethical decision-making in business that incorporates teleological, deontological and existential theory. Existentialism has been curiously overlooked by many scholars in the field despite the fact that it is so fundamentally a theory of choice. We argue that it is possible to seek good organisational ends (teleology), through the use of right means (deontology), and enable the decision-maker to do so authentically (existentialism). More specifically, we provide a framework that will enable the decision-maker to integrate the various ethical schools of thought available to them and to apply this framework in the ethical decision-making process. The model presented makes explicit the existential position of choice and takes into account other contextual moderating factors. Negative Option Marketing is used as a running application to illustrate the role of existentialism in the decision-making process.

JEL Classification: M14

Suggested Citation

Agarwal, James and Malloy, David Cruise, The Role Of Existentialism In Ethical Business Decision-Making. Business Ethics: A European Review, Vol. 9, No. 3, July 2000. Available at SSRN: https://ssrn.com/abstract=236050

James Agarwal (Contact Author)

University of Regina ( email )

3737 Wascana Parkway
Faculty of Administration
Regina, Saskatchewan S4S OA2
Canada
(306) 585-4735 (Phone)
(306) 585-4805 (Fax)

David Cruise Malloy

University of Regina ( email )

3737 Wascana Parkway
Room 209, Physical Activity Centre
Regina, Saskatchewan S4S OA2
Canada
(306) 585-4844 (Phone)
(306) 585 4854 (Fax)

Paper statistics

Abstract Views
1,264