STOLEN - Embrace the Truth!
19 Pages Posted: 7 Dec 2013
Date Written: December 3, 2013
Abstract
The case presents a real life campaign called STOLEN run by Sapient India with the objective of brand building and recruitment marketing. The case explains the formulation, executive of STOLEN through communication-mix tools and the results of the campaign. STOLEN illustrates a unique example of building and strengthening the brand, and also attracting talent for the company. The case aims to bring forth the discussion on the dual role of STOLEN for brand building and recruitment through blend of traditional media with social media tools. This will help to understand the use and application of integrated marketing communication. The case requires deliberating on the future prospects of leveraging the STOLEN.
Keywords: Brand building, Integrated marketing communication, STOLEN, Sapient, India
Suggested Citation: Suggested Citation