Adoption and Diffusion of Green Innovations

In: Gerard C. Bartels and Wil J.A. Nelissen (Eds.), Marketing for Sustainability: Towards Transactional Policy-Making (pp. 343-355). Amsterdam: IOS Press (2002)

15 Pages Posted: 6 Dec 2013

See all articles by Paul H. Driessen

Paul H. Driessen

Radboud University Nijmegen - Institute for Management Research

Bas Hillebrand

Radboud University Nijmegen - Institute for Management Research

Date Written: 2002

Abstract

This chapter gives a short overview of the factors influencing the success of green innovations from an adoption and diffusion perspective. It shows that adoption and diffusion theory offers a useful framework for studying the success of green innovations from the perspective of the customer.

Keywords: green innovation, adoption, diffusion

JEL Classification: M31

Suggested Citation

Driessen, Paul H. and Hillebrand, Bas, Adoption and Diffusion of Green Innovations (2002). In: Gerard C. Bartels and Wil J.A. Nelissen (Eds.), Marketing for Sustainability: Towards Transactional Policy-Making (pp. 343-355). Amsterdam: IOS Press (2002). Available at SSRN: https://ssrn.com/abstract=2363527

Paul H. Driessen (Contact Author)

Radboud University Nijmegen - Institute for Management Research ( email )

PO Box 9108
Nijmegen, 6500 HK
Netherlands

HOME PAGE: http://www.ru.nl/english/people/driessen-p/

Bas Hillebrand

Radboud University Nijmegen - Institute for Management Research ( email )

PO Box 9108
Nijmegen, 6500 HK
Netherlands

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