Nonprofit Roles in For-Profit Firms: The Institutionalization of Corporate Philanthropy in France
ESSEC Business School Working Paper 1319
42 Pages Posted: 7 Dec 2013
Date Written: 2013
In this research project we aim to understand the role of institutional entrepreneurship across multiple levels – field, organization, and micro levels – in the institutionalization of a new professional role within organizations. Specifically, we study the rise of the "corporate philanthropy manager," a position inspired by nonprofit values and goals which developed within large French corporations during the period 1979 to 2011. The process of creating, maintaining and legitimizing this new role – philanthropy as a new business function – is the central focus of our study, and we explore how elements of the nonprofit and for-profit worlds came together in this new role, as well as the role of various actors across multiple levels in influencing this combination.
Keywords: Corporate Philanthropy, Institutional Change, Institutional Entrepreneurship, Institutional Work, Professions
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