Contemplating a 'Public Service Navigator': In Search of New (and Better) Functioning Public Service Media

International Journal of Communication, Vol. 9, 2015, pp. 1341-1359

19 Pages Posted: 9 Dec 2013 Last revised: 5 May 2015

Date Written: December 8, 2013

Abstract

The article is set against the backdrop of the reform of public-service broadcasting (PSB) institutions and results from the wide spread of digital technologies. It seeks to answer whether, in a transformed information and communication environment, it would be apt for new PSBs, regardless of their precise organizational design, to assume the role of a “public-service navigator” (PSN). This article shows that there is a need for this new type of editorial intelligence that links users with content in a way that advances conventional media objectives, particularly exposure diversity. The paper clarifies what a PSN project may look like given the practical reality of searching for and consuming content in the digital space.

Note: It is part of a special issue of the International Journal of Communication on "Public Service Media and Exposure Diversity", co-edited by Natali Helberger and Mira Burri.

Keywords: internet, digital media, echo chambers, filtering, new editors, exposure diversity, public media, public service broadcasting

Suggested Citation

Burri, Mira, Contemplating a 'Public Service Navigator': In Search of New (and Better) Functioning Public Service Media (December 8, 2013). International Journal of Communication, Vol. 9, 2015, pp. 1341-1359, Available at SSRN: https://ssrn.com/abstract=2364951 or http://dx.doi.org/10.2139/ssrn.2364951

Mira Burri (Contact Author)

University of Lucerne ( email )

Frohburgstrasse 3
PO Box 4466
Lucerne, 6002
Switzerland

HOME PAGE: http://www.unilu.ch/mira-burri

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