How Sustainable is the Strategy of the Indian Premier League - IPL? A Critical Review of 10 Key Issues that Impact the IPL Strategy.

Shashi Kadapa. How sustainable is the strategy of the Indian Premier League - IPL? A critical review of 10 key issues that impact the IPL Strategy - published at: International Journal of Scientific and Research Publications (IJSRP), Volume 3, Issue 12, December 2013 Edition.

11 Pages Posted: 11 Dec 2013

See all articles by Shashi Kadapa

Shashi Kadapa

BVB College of Engineering and Technology, Hubli

Date Written: December 01, 2013

Abstract

The Indian Premier League - IPL launched in 2008 has achieved a very high level of popularity with more than 140 million TV audiences and a brand valuation of more than 4 billion USD. The high publicity and glamour filled, franchisee owned cricketing event has also seen unprecedented money paid as franchisee fees, players fees and through advertisement revenue along with scandals of match fixing. The business model needs appreciation for integrating a number of complex processes such as entertainment, glamour, marketing, pricing and hard-hitting cricket. However, the recent couple of seasons indicate a decreasing trend in TV Ratings, reduced audience, fall in advertising rates and a withdrawal of franchises. This paper conducts a detailed analysis of the IPL case and examines 10 key issues that threaten the viability of the IPL strategy, the revenue model and if the event can sustain itself. The results indicate that the very high cost burden for franchisee owners means that they undergo losses making their ventures unprofitable. Thus, there is a danger that the event would be forced to shut down or forced to radically alter its avatar. The paper provides some strategic recommendations to overcome these issues and ensure that rational cost structures and expenditures are implemented to make the event viable.

Keywords: IPL strategy, model, workflow, revenue model, viability, sustainability, franchisee

JEL Classification: L83, M31, M21, M37

Suggested Citation

Kadapa, Shashi, How Sustainable is the Strategy of the Indian Premier League - IPL? A Critical Review of 10 Key Issues that Impact the IPL Strategy. (December 01, 2013). Shashi Kadapa. How sustainable is the strategy of the Indian Premier League - IPL? A critical review of 10 key issues that impact the IPL Strategy - published at: International Journal of Scientific and Research Publications (IJSRP), Volume 3, Issue 12, December 2013 Edition. , Available at SSRN: https://ssrn.com/abstract=2365587

Shashi Kadapa (Contact Author)

BVB College of Engineering and Technology, Hubli ( email )

Vidyanagr, Hubli
Hubli
India

HOME PAGE: http://www.bvb.edu/

Do you have negative results from your research you’d like to share?

Paper statistics

Downloads
1,051
Abstract Views
3,473
Rank
38,760
PlumX Metrics