Management Science, Forthcoming
56 Pages Posted: 17 Dec 2013 Last revised: 28 Dec 2016
Date Written: December 7, 2015
Using new data on entry plans into the American casino industry, I find that incumbent firms invest in physical capacity when threatened with a nearby entry plan, and these strategic investments deter eventual entry. Consistent with an entry deterrence motive, incumbents respond to the threat of entry when entry is uncertain, but do not invest in physical capacity when entry is assured. Further, the average capacity expansion is associated with a 6.8 percentage point increase in the likelihood that the entry plan fails. These findings show that investments in deterrence are viable, especially when new entrants face significant other barriers to entry.
Keywords: Entry Deterrence, Strategic Preemption, Casino Industry
JEL Classification: L12, L83
Suggested Citation: Suggested Citation
Cookson, J. Anthony, Anticipated Entry and Entry Deterrence: Evidence from the American Casino Industry (December 7, 2015). Management Science, Forthcoming. Available at SSRN: https://ssrn.com/abstract=2368674 or http://dx.doi.org/10.2139/ssrn.2368674