Testing a Model of Destination Attachment – Insights from Tourism in Tanzania

17 Pages Posted: 20 Dec 2013

See all articles by Shogo Mlozi

Shogo Mlozi

Hanken school of economics

Ossi Pesamaa

Hanken School of Economics

Antti Haahti

Lapland Institute for Tourism Research and Education, University of Lapland

Date Written: June 24, 2013

Abstract

Purpose – Transforming experiences is in this paper approached as a destination choice process for adventure tourists. This study seeks to explain conditions that support place identity and place dependence development in Tanzania. The study proposes a testable destination choice model of international visitors to Tanzania.

Design/Methodology/Approach – The proposed order of the model is that perceived constraints and satisfaction depend on expectation and travel motivation and that these two may further predict place identity and place dependence. These measures capture our research questions. Visiting tourists to Tanzania were confronted at airport. During August and September of 2010, 700 filled questionnaires were gathered and 504 was usable for further analysis. Final questionnaires were analyzed using SPSS and SEM (AMOS).

Main results – The findings support that tourism policymakers and other stakeholders may consider tourists’ behaviors, such as expectations, motivations, perceived constraints and satisfaction with place identity, to be related to destination attachment.

Originality of the research – The paper strengthens several theoretical arguments. First, indicating the amalgamation of different tourists’ behaviors formed in a path-dependent order. One stage is planning the travel, another is during their stay and finally when building their attachment. Furthermore, attachment relate to future choices.

Keywords: tourist behaviour, destination attachment, destination choice, Tanzania, SEM

JEL Classification: L83

Suggested Citation

Mlozi, Shogo and Pesamaa, Ossi and Haahti, Antti, Testing a Model of Destination Attachment – Insights from Tourism in Tanzania (June 24, 2013). Tourism & Hospitality Management, Vol. 19, No. 2, 2013, Available at SSRN: https://ssrn.com/abstract=2369741

Shogo Mlozi (Contact Author)

Hanken school of economics ( email )

PB 287
Helsinki, Vaasa 65101
Finland

Ossi Pesamaa

Hanken School of Economics ( email )

PB 287
Helsinki, Vaasa 65101
Finland

Antti Haahti

Lapland Institute for Tourism Research and Education, University of Lapland ( email )

Viirinkankaantie 1
Rovaniemi, 96300
Finland

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