Exploring Mindset Agency Theory

74 Pages Posted: 21 Dec 2013

See all articles by Maurice Yolles

Maurice Yolles

John Moores University - Centre for the Creation of Coherent Change and Knowledge (C4K)

Gerhard Fink

Dept of International Business and Trade

Date Written: December 19, 2013


This paper develops a socio-cognitive theory of the normative personality of a plural agency like for instance an organisation or a political system. The personality is represented through formative cognitive traits that arise from the Sagiv-Schwartz cultural values study. To establish the traits the principles of Maruyama’s meta-theory of mindscapes are examined and related to Mindset Agency Theory. A Maruyama “mindscape” can be understood as a construct from which coherent sets of behavioural mind-sets can emerge. A specific set of goals, demands and behaviours would be typical for a social-cognitive system that is ruled by a single mindscape. However, pure mindscapes are extremes, and will likely be rarely observed to rule a single agency. In any self-referential, self-regulating, self-organising and pro-active social system different modes of thought (or paradigms) are prevalent and can be related to different mindscapes. As highlighted by Bandura, such interaction between prevalent forces can be modelled with cybernetic approaches, which can explain the internal dynamics of a system. This research creates a generic model that has the potential to distinguish between different types of personalities within the same framework and can illustrate the sources of the internal cultural dynamics of a system.

Keywords: agency theory, cultural dynamics, efficacy, mindscapes, mindsets, normative personality, social intelligence, traits

Suggested Citation

Yolles, Maurice and Fink, Gerhard, Exploring Mindset Agency Theory (December 19, 2013). Available at SSRN: https://ssrn.com/abstract=2369874 or http://dx.doi.org/10.2139/ssrn.2369874

Maurice Yolles (Contact Author)

John Moores University - Centre for the Creation of Coherent Change and Knowledge (C4K) ( email )

Liverpool John Moores University
United Kingdom

Gerhard Fink

Dept of International Business and Trade ( email )

Welthandelsplatz 1, Building D1
Wien, 1020
+43/1/313364331 (Phone)

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