E-Services Usage Evaluation; Applications’ Level of Co-Creation and Digitalization

International Journal of Academic Research in Management (IJARM), Vol. 2, No. 1, 2013

9 Pages Posted: 29 Dec 2013

See all articles by Hamed Taherdoost

Hamed Taherdoost

Hamta Group

Shamsul Sahibuddin

Universiti Teknologi MARA (UiTM)

Neda Jalaliyoon

Islamic Azad University (IAU) - Damghan Branch

Date Written: 2013

Abstract

Nowadays, many traditional services have been moved or planning to move to the electronic environment. As a result of this movement enterprises need to realize the users’ motivations regarding the electronic service applications. Electronic services have been classified on two dimensions, the degree of digitization and the ability for co-creation in 2*2 matrix. This paper aims to evaluate the usage of these four areas. In this regard, 38 services have been introduced under the eleven e-service applications, and then a questionnaire was distributed among 172 e-service users. The results show that services with the high level of digitalization and the low level of co-creation be mostly used.

Keywords: E-service, Digitalization, Co-Creation, E-commerce, Classification of Service.

Suggested Citation

Taherdoost, Hamed and Sahibuddin, Shamsul and Jalaliyoon, Neda, E-Services Usage Evaluation; Applications’ Level of Co-Creation and Digitalization (2013). International Journal of Academic Research in Management (IJARM), Vol. 2, No. 1, 2013. Available at SSRN: https://ssrn.com/abstract=2371011

Hamed Taherdoost (Contact Author)

Hamta Group ( email )

Kuala Lumour
Malaysia

Shamsul Sahibuddin

Universiti Teknologi MARA (UiTM) ( email )

Johor Bahru
Skudai
Shah Alam, Selangor 40450
Malaysia

Neda Jalaliyoon

Islamic Azad University (IAU) - Damghan Branch ( email )

Semnan
Iran

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