The Usage and the Gratifications About Smartphone Models and Applications

Posted: 1 Jan 2014

See all articles by Tae-Yang Kim

Tae-Yang Kim

Sungkyunkwan University

Dong-Hee Shin

Sungkyunkwan University

Date Written: December 31, 2013

Abstract

This study examined smartphone users' motivation and gratification via exploratory factor analysis. Based on the theory of uses and gratification, it explored the factors of motives and gratification of smartphone uses. Also, correlation and regression analyses were conducted to examine the relationship between smartphone usage motives and the level of gratification. Lastly, the differences of the level of gratification between the kinds of smartphones were investigated such as andorid-based smartphone or iphone. Analytic findings identified five motives: accessibility, entertainment, social status, portability, and problem-solving capacity. As for the factors of gratification, five factors such as entertainment, social homogeneity, quick information search, usefulness, and convenience were identified. It is notable that entertainment and social homogeneity were the first gratification factors. Also, among five using motives, influential orders were entertainment, social, usefulness, quickness. Touching technology or portability did not fit to the level of gratification. Lastly, the level of gratification were different depending on the type of smartphone, but the differences were marginal. Overall, the merit of smartphone as a device seems to lead users to feel gratification from using their smartphones. Based on the results of this study, practical implications for smartphone markets and theoretical implications for smart services are recommended accordingly. (written in Korean)

Keywords: Smartphone, Uses and gratifications, Smartphone models, User interaction, Software

Suggested Citation

Kim, Tae-Yang and Shin, Dong-Hee, The Usage and the Gratifications About Smartphone Models and Applications (December 31, 2013). International Telecommunications Policy Review, Vol. 20, No. 4, 2013, Available at SSRN: https://ssrn.com/abstract=2373428

Tae-Yang Kim

Sungkyunkwan University ( email )

53 Myeongnyun-dong 3-ga Jongno-ju
Guro-gu
Seoul, 110-745
Korea, Republic of (South Korea)

Dong-Hee Shin (Contact Author)

Sungkyunkwan University ( email )

53 Myeongnyun-dong 3-ga Jongno-ju
Guro-gu
Seoul, 110-745
Korea, Republic of (South Korea)

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