The Dilemmas of Internationalization: Corporate Social Responsibility in the Multinational Corporation

19 Pages Posted: 4 Jan 2014

See all articles by Krista Bondy

Krista Bondy

University of Bath

K. Starkey

Nottingham University Business School

Date Written: January 2014

Abstract

We add to the global–local debate by highlighting concerns with the empirical and conceptual validity of the construct ‘integrated’ as it operates within corporate social responsibility (CSR). We do so by investigating the extent to which foreign national culture and related local issues are incorporated into the CSR policy of 37 multinational corporations, examining strategy development and implementation across global locations. This research suggests that integrated internationalization strategies do not resolve global and local CSR issues. In fact, they reinforce outcomes similar to global strategies, where core issues identified by headquarters are legitimated and local issues are marginalized, an outcome that appears somewhat at odds with the spirit of local responsiveness embedded in CSR thinking.

Suggested Citation

Bondy, Krista and Starkey, Kenneth, The Dilemmas of Internationalization: Corporate Social Responsibility in the Multinational Corporation (January 2014). British Journal of Management, Vol. 25, Issue 1, pp. 4-22, 2014, Available at SSRN: https://ssrn.com/abstract=2374188 or http://dx.doi.org/10.1111/j.1467-8551.2012.00840.x

Krista Bondy

University of Bath ( email )

Claverton Down
Bath, BA2 7AY
United Kingdom

Kenneth Starkey

Nottingham University Business School ( email )

Jubilee Campus
Wollaton Road
Nottingham, NG8 1BB
United Kingdom

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