Exploring Usage Pattern of Mobile Banking Among Public and Private Sector Banks in Indore

Asian Journal of Research in Banking and Finance, Vol. 4, No.1, January 2014

10 Pages Posted: 5 Jan 2014 Last revised: 14 Jan 2014

See all articles by Surendra Malviya

Surendra Malviya

Devi Ahilya Vishwavidyalaya

Geeta Sharma

Devi Ahilya Vishwavidyalaya

Date Written: January 1, 2014

Abstract

Technology has introduced new ways of delivering banking to the customers like ATM, internet banking and mobile banking. Hence, banks have found themselves at the forefront of technology for the last decade. The present research explores the usage pattern of mobile banking among the public and private sector banks in Indore. Using information drawn from the survey of 478 mobile banking users of various public and private sector banks of Indore, during the month of December, 2011 to March, 2012.Percentage analysis and pilchard were used for analysis. The results indicates that getting information like mini-statement, balance inquiry; utility bill payment like telephone bills, mobile top up, electricity bills and funds transfer from one account to other account are the most preferred service by the mobile banking user’s in Indore.

Keywords: Banking, Preferred Mobile banking services, Public sector bank, private sector bank

JEL Classification: G1,G2, G21, L15, L86

Suggested Citation

Malviya, Surendra and Sharma, Geeta, Exploring Usage Pattern of Mobile Banking Among Public and Private Sector Banks in Indore (January 1, 2014). Asian Journal of Research in Banking and Finance, Vol. 4, No.1, January 2014. Available at SSRN: https://ssrn.com/abstract=2374617

Surendra Malviya (Contact Author)

Devi Ahilya Vishwavidyalaya ( email )

07312461888 (Phone)

HOME PAGE: http://www.iips.dauniv.ac.in

Geeta Sharma

Devi Ahilya Vishwavidyalaya ( email )

RNT Marg
Indore, ME Madhya Pradesh 452001
India

HOME PAGE: http://www.dauniv.ac.in/

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