A Study on the Factors Influencing Consumer's Purchase Decision Towards Smartphones in Indore

International Journal of Advance Research in Computer Science and Management Studies, Vol. 1, No. 6, 2013

8 Pages Posted: 6 Jan 2014 Last revised: 13 Apr 2014

See all articles by Surendra Malviya

Surendra Malviya

Devi Ahilya Vishwavidyalaya

Dr. Manminder Singh Saluja

International Institute of Professional Studies (IIPS)

Avijeet Singh Thakur

Devi Ahilya University - International Institute of Professional Studies (IIPS); Devi Ahilya Vishwavidyalaya (DAVV) University

Date Written: November 1, 2013

Abstract

The second decade of the current century sees a sharp rise in the total number of mobile users in the country. This increase is the result of a new category of mobile phones namely Smartphones which had arrived in the market. Today, there are more than 27 million Smartphone users in urban India, which constitutes 9 percent of all mobile users in urban India. The major objective of this research is to identify the key factors which have a dominating effect on the consumers’ minds while making a purchase of Smartphone. The collected data were analyzed and interpreted using chi-square, reliability analysis, Factor analysis, Confirmatory Factor Analysis. It was found that data is reliable for factor analysis. The measurement model suggested four factors price, brand preference, social influence and features having a dominant influence on the purchase decision of consumers in Indore.

Keywords: Smartphones, Measurement Model, Purchase Decision, Indore

JEL Classification: M1, M31, D1, D10

Suggested Citation

Malviya, Surendra and Saluja, Manminder Singh and Singh Thakur, Avijeet, A Study on the Factors Influencing Consumer's Purchase Decision Towards Smartphones in Indore (November 1, 2013). International Journal of Advance Research in Computer Science and Management Studies, Vol. 1, No. 6, 2013. Available at SSRN: https://ssrn.com/abstract=2374621

Surendra Malviya (Contact Author)

Devi Ahilya Vishwavidyalaya ( email )

07312461888 (Phone)

HOME PAGE: http://www.iips.dauniv.ac.in

Manminder Singh Saluja

International Institute of Professional Studies (IIPS) ( email )

Devi Ahilya University, Takshashila Campus
Khandwa Road
Indore, MP 452017
India

Avijeet Singh Thakur

Devi Ahilya University - International Institute of Professional Studies (IIPS)

Indore
Khandwa Road
Indore, MP 452017
India

Devi Ahilya Vishwavidyalaya (DAVV) University

RNT Marg
Indore, ME Madhya Pradesh 452001
India

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