Understanding Diverse Cultures is Imperative for Building Global Virtual Teams

22 Pages Posted: 7 Jan 2014 Last revised: 2 Jul 2014

Date Written: May 10, 2013


A global virtual team is a sophisticated system of people who routinely confront cultural differences in a digital environment that is constantly changing. This study argues that understanding cultural differences is imperative for the success of a group of individuals within a team communicating virtually from different locations throughout the world. It is vital that cultural differences are clearly comprehended as they pertain to defining and understanding the role of management, the use of communication technology, expectations about profit and performance goals, the concept of time when planning and scheduling, the assessment of risk, and the definition of reward. This paper defines these critical dimensions for cultural diversity and their impact on the relationships between global virtual team members. The basis for the arguments are dependent upon existing scholarly literature solidified by practical examples of real world individuals experienced within the multi-cultural global business environments.

Keywords: global virtual team, remote access, team building technologies, global, team, virtual

Suggested Citation

Bejouleva, Milena, Understanding Diverse Cultures is Imperative for Building Global Virtual Teams (May 10, 2013). Available at SSRN: https://ssrn.com/abstract=2375207 or http://dx.doi.org/10.2139/ssrn.2375207

Milena Bejouleva (Contact Author)

New York University (NYU) ( email )

Bobst Library, E-resource Acquisitions
20 Cooper Square 3rd Floor
New York, NY 10003-711
United States

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