What the Papers Say: Trends in Sustainability: A Comparative Analysis of 115 Leading National Newspapers Worldwide

Journal of Corporate Citizenship, Spring 2009 (33), 69-86

Posted: 7 Jan 2014 Last revised: 31 Mar 2014

See all articles by Ralf Barkemeyer

Ralf Barkemeyer

Queen's University Belfast

Frank Figge

KEDGE Business School

Diane Holt

Queen's University Belfast

Tobias Hahn

KEDGE Business School

Date Written: 2009

Abstract

This paper presents an overview of the results of a longitudinal analysis of the coverage of sustainability-related concepts in 115 leading national newspapers worldwide between January 1990 and July 2008 covering approximately 20,500,000 articles in 340,000 newspaper issues in 39 countries. On a global level, 'sustainable development' and 'corporate social responsibility' seem to have reached the mainstream public arena, whereas the coverage of 'corporate citizenship' and 'corporate sustainability' remains marginal. The increase in sustainability-related media coverage since 1990 largely seems to be of an incremental nature, rather than clearly associated with specific events. Only very few truly global events can be identified that triggered a substantial amount of media coverage globally. Furthermore, marked regional and national differences in the coverage of sustainability-related concepts can be identified.

Keywords: Sustainable development, joint operating agreements, economic trends, strategic planning, social responsibility of business, industrial policy, environmental engineering, comparative studies, corporate accountability, corporate citizenship, corporate social responsibility

JEL Classification: M14

Suggested Citation

Barkemeyer, Ralf and Figge, Frank and Holt, Diane and Hahn, Tobias, What the Papers Say: Trends in Sustainability: A Comparative Analysis of 115 Leading National Newspapers Worldwide (2009). Journal of Corporate Citizenship, Spring 2009 (33), 69-86. Available at SSRN: https://ssrn.com/abstract=2375569

Ralf Barkemeyer (Contact Author)

Queen's University Belfast ( email )

25 University Square
Belfast, BT7 1NN
Ireland

Frank Figge

KEDGE Business School ( email )

Domaine de Luminy
BP 921 13288 Marseille Cedex 9, 13288
France

Diane Holt

Queen's University Belfast ( email )

Management School, Riddel Hall
185 Stranmillis Road
Belfast, Northern Ireland BT9 5EE
United Kingdom
+44 28 9097 4538 (Phone)

HOME PAGE: http://trickleout.net

Tobias Hahn

KEDGE Business School ( email )

Domaine de Luminy - BP 921
BP 921
Marseille, PACA 13288
France
+33491827313 (Phone)

HOME PAGE: http://www.kedgebs.com

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