Participation in On-Line Co-Creation: Assessment and Review of Motivations

HIIG Discussion Paper Series Discussion Paper 2014-01

42 Pages Posted: 18 Jan 2014

See all articles by Hendrik Send

Hendrik Send

Humboldt Institut für Internet und Gesellschaft

Sascha Friesike

Alexander von Humboldt Institute for Internet and Society

Ayca Nina Zuch

Alexander von Humboldt Institute for Internet and Society

Date Written: January 16, 2014

Abstract

The present article provides an overview of the research on motivation for online co-creation. Motivating participants to contribute in online co-creation endeavours is one of the key challenges in online co-creation. Due to this, an array of scholars has faced this question using a variety of research designs. We found that the multitude of motivational factors that the literature provides can be grouped into five distinct classes based on the overview model of motivation by Heckhausen and Heckhausen. We identify several subclasses for each class and provide a detailed overview for each of them. We also find that ‘expectancies’, a fundamental building block in work motivation has hardly been touched upon by research on motivation for online co-creation.

Keywords: co-creation, participation, review, motivation, crowdsourcing, work motivation

Suggested Citation

Send, Hendrik and Friesike, Sascha and Zuch, Ayca Nina, Participation in On-Line Co-Creation: Assessment and Review of Motivations (January 16, 2014). HIIG Discussion Paper Series Discussion Paper 2014-01. Available at SSRN: https://ssrn.com/abstract=2380095 or http://dx.doi.org/10.2139/ssrn.2380095

Hendrik Send (Contact Author)

Humboldt Institut für Internet und Gesellschaft ( email )

Französische Straße 9
Berlin, 10117
Germany

HOME PAGE: http://www.hiig.de/staff/dr-hendrik-send/

Sascha Friesike

Alexander von Humboldt Institute for Internet and Society ( email )

Bebelplatz 1 | 10099
Berlin
Germany

Ayca Nina Zuch

Alexander von Humboldt Institute for Internet and Society ( email )

Bebelplatz 1 | 10099
Berlin
Germany

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