Predicting E-Services Adoption: A Perceived Risk Facets Perspective

International Journal of Human-Computer Studies, 59, 4, 451-474, 2002

24 Pages Posted: 18 Jan 2014

See all articles by Mauricio Featherman

Mauricio Featherman

Washington State University - College of Business and Economics

Paul A. Pavlou

University of Houston - C.T. Bauer College of Business

Date Written: November 1, 2002

Abstract

Internet-delivered e-services are increasingly being made available to consumers; however, little is known about how consumers evaluate them for potential adoption. Past Technology Adoption Research has focused primarily on the positive utility gains attributable to system adoption. This research extends that approach to include measures of negative utility (potential losses) attributable to e-service adoption. Drawing from Perceived Risk Theory, specific risk facets were operationalized, integrated, and empirically tested within the Technology Acceptance Model resulting in a proposed e-services adoption model. Results indicated that e-services adoption is adversely affected primarily by performance-based risk perceptions, and perceived ease of use of the e-service reduced these risk concerns. Implications of integrating perceived risk into the proposed e-services adoption model are discussed.

Keywords: Perceived risk; Risk facets; HCI; Technology adoption; e-Services; SEM

Suggested Citation

Featherman, Mauricio and Pavlou, Paul A., Predicting E-Services Adoption: A Perceived Risk Facets Perspective (November 1, 2002). International Journal of Human-Computer Studies, 59, 4, 451-474, 2002, Available at SSRN: https://ssrn.com/abstract=2380274

Mauricio Featherman

Washington State University - College of Business and Economics ( email )

PO Box 644750
Pullman, 99164-4750
United States

Paul A. Pavlou (Contact Author)

University of Houston - C.T. Bauer College of Business

Houston, TX 77204-6021
United States

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