An Integrative Model of Mobile Commerce Adoption

Proceedings of the Conference on Information Systems and Technology (CIST/INFORMS) Seattle, WA, November 3-4 (2007)

19 Pages Posted: 19 Jan 2014

See all articles by Paul A. Pavlou

Paul A. Pavlou

University of Houston - C.T. Bauer College of Business

Ting Lie

Yuan Ze University

Angelika Dimoka

Temple University - Department of Marketing and Supply Chain Management; Center for Neural Decision Making, Temple University

Date Written: June 2007

Abstract

Mobile commerce -- the consumers’ engagement in transactions with sellers using mobile devices -- differs from traditional or electronic commerce due to the possibility for location-independent, real-time transactions, and the unique attributes of mobile devices. This paper aims to understand what drives consumers to engage in mobile transactions by viewing m-commerce adoption as a multi-dimensional process consisting of three inter-related behaviors: (a) getting information (b) giving information, and (c) purchasing with mobile devices. Following the theory of planned behavior, each behavior is predicted through its attitude, subjective norm, and perceived behavioral control. Then, a set of attitudinal and control (self-efficacy and controllability) beliefs for each of the three proposed m-commerce behaviors is identified, resulting in an integrative model of the drivers of m-commerce adoption. Finally, two independent empirical studies with over 700 mobile users in the United States and the Republic of China validate the proposed integrative model of m-commerce adoption. Interestingly, the proposed m-commerce model substantially differs from both traditional and also electronic commerce since most of the proposed antecedents are IT-enabled mobile-specific antecedent factors. Implications for understanding and promoting the adoption of m-commerce are discussed.

Keywords: Mobile Commerce Adoption, M-Commerce, Mobile User Behavior, Theory of Planned Behavior

Suggested Citation

Pavlou, Paul A. and Lie, Ting and Dimoka, Angelika, An Integrative Model of Mobile Commerce Adoption (June 2007). Proceedings of the Conference on Information Systems and Technology (CIST/INFORMS) Seattle, WA, November 3-4 (2007). Available at SSRN: https://ssrn.com/abstract=2380676

Paul A. Pavlou (Contact Author)

University of Houston - C.T. Bauer College of Business

Houston, TX 77204-6021
United States

Ting Lie

Yuan Ze University ( email )

135, Far-East Rd., Chung-Li
Taoyuan, ROC
Taiwan

Angelika Dimoka

Temple University - Department of Marketing and Supply Chain Management ( email )

Philadelphia, PA 19122
United States

Center for Neural Decision Making, Temple University ( email )

Philadelphia, PA 19122
United States

HOME PAGE: http://www.fox.temple.edu/minisites/neural/index.html

Register to save articles to
your library

Register

Paper statistics

Downloads
85
Abstract Views
588
rank
296,683
PlumX Metrics