Electronic Companion for: 'Improving Penetration Forecasts Using Social Interactions Data'

9 Pages Posted: 19 Jan 2014

See all articles by Olivier Toubia

Olivier Toubia

Columbia Business School - Marketing

Jacob Goldenberg

Hebrew University of Jerusalem - Jerusalem School of Business Administration

Rosanna Garcia

Northeastern University - Marketing Area

Date Written: January 17, 2014

Abstract

This is an electronic companion to "Improving Penetration Forecasts Using Social Interactions Data."

Keywords: diffusion models, forecasting, social interactions

JEL Classification: C11, C53

Suggested Citation

Toubia, Olivier and Goldenberg, Jacob and Garcia, Rosanna, Electronic Companion for: 'Improving Penetration Forecasts Using Social Interactions Data' (January 17, 2014). Available at SSRN: https://ssrn.com/abstract=2380725 or http://dx.doi.org/10.2139/ssrn.2380725

Olivier Toubia (Contact Author)

Columbia Business School - Marketing ( email )

New York, NY 10027
United States

Jacob Goldenberg

Hebrew University of Jerusalem - Jerusalem School of Business Administration ( email )

Mount Scopus
Jerusalem, 91905
Israel
972-2-5883226 (Phone)
972-2-58813 (Fax)

Rosanna Garcia

Northeastern University - Marketing Area ( email )

Boston, MA 02115
United States

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