A Study on Adoption of Internet Banking Among Students in Indore
INTERNATIONAL JOURNAL OF RESEARCH IN COMPUTER APPLICATION & MANAGEMENT, VOLUME NO. 2 (2012), ISSUE NO. 10 (OCTOBER). ISSN 2231-1009
15 Pages Posted: 25 Jan 2014
Date Written: October 1, 2012
The use of internet banking is very essential especially when the entire world is shifting to electronic devices leaving pen and paper behind. The purpose of this study is to identify the factors that affect the use of internet banking among college students and to analyse their preference towards internet banking. The paper presents the analysis of 200 customers (students) of three segments i.e. undergraduate, graduate and post graduate in the city of Indore. It has been observed that all the three segments were almost equal in number when it comes to usage of internet banking. Factor analysis has been applied for analysis in order to explore the result. It is seen that the usage of internet banking services among young generation is on a growing stage and the number of internet banking users have increased in number. The five major factor seen is perceived ease of use, trust, perceived usefulness, promptness and perceived enjoyment that impacts the behaviour of an individual on adoption of internet banking services.
Keywords: Factor analysis, Indore, Internet banking, Students
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