Refocusing Consumer Behavior Theory for Developing Products Using Marketplace Technologies

Pontifical University of Javeriana Business Administration Working Paper No. 1-00

17 Pages Posted: 29 Dec 2001

See all articles by Myriam Angulo-Olaya

Myriam Angulo-Olaya

Pontifical University Javeriana Cali - Faculty of Economics and Business Administration

Date Written: October 1999

Abstract

The objective of this article is to present a new perspective of the Consumer Behavior Theory for studies related to new marketplace technology made products. For the development of this objective, the present work states the following questions. First of all, about the way customers perceive the new technology made products and how these ones affect their purchase decision-make process. Second question is based on, if new technology made products are the results of reconceptualizations the science has produced concerning the theories which permitted the development of the present society, the actual theory of consumer behavior must show, as well, limitations on its application to studies related to these products, if we realize its theoretical body is the result of the understanding of concepts, originated by science.

Keywords: consumer behavior, new technologies, refocusing theory.

JEL Classification: M300, M310

Suggested Citation

Angulo-Olaya, Myriam, Refocusing Consumer Behavior Theory for Developing Products Using Marketplace Technologies (October 1999). Pontifical University of Javeriana Business Administration Working Paper No. 1-00. Available at SSRN: https://ssrn.com/abstract=238487 or http://dx.doi.org/10.2139/ssrn.238487

Myriam Angulo-Olaya (Contact Author)

Pontifical University Javeriana Cali - Faculty of Economics and Business Administration ( email )

Calle 40 No. 6-23 Piso 8
Bogata
Colombia
(571)3208320 ext5140 (Phone)
(571)2857289 (Fax)

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