Bollywood and Fashion Trends in India: A Longitudinal Study

International Journal of scientific research and management (IJSRM), Vol. 2, Issue 1, pp. 491-495, 2014

5 Pages Posted: 8 Feb 2020

See all articles by Dr. Jashandeep Singh

Dr. Jashandeep Singh

Independent

Kanupriya Gupta

University of Delhi - Centre for Development Economics

Date Written: January 30, 2014

Abstract

India has very rich and varied textile heritage. The languages and dialects, foods and culture change every 80-100 kilometers. Each region of India is having a very unique traditional costumes and accessories. Therefore, every region has a different view of fashion which makes its fashion as diverse as the culture and traditions of the country. The fashion in India is not only confined within the limits of the country but a perfect touch of western culture can also be witnessed in the developed and some underdeveloped cities of the country; and all this has been done by Indian Film Industry - “Bollywood” only. This purpose of this paper is to throw some light over the impact of Bollywood on fashion in India.

Keywords: Fashion, Bollywood, Fashion and Bollywood

JEL Classification: Z00, Z1, Z10

Suggested Citation

Singh, Dr. Jashandeep and Gupta, Kanupriya, Bollywood and Fashion Trends in India: A Longitudinal Study (January 30, 2014). International Journal of scientific research and management (IJSRM), Vol. 2, Issue 1, pp. 491-495, 2014, Available at SSRN: https://ssrn.com/abstract=2388178

Kanupriya Gupta

University of Delhi - Centre for Development Economics ( email )

Delhi, IN Delhi 110007
India

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