Understanding Factors Influencing Users’ Retweeting Behavior -- A Theoretical Perspective
8 Pages Posted: 1 Feb 2014
Date Written: January 30, 2014
Currently, a large percentage of tweets in micro-blogging platform are retweets. In this study, we propose to examine the factors that motivate users’ retweeting behavior, leading users to prefer to transform others’ tweets than posting their own. We suggest that Information Sharing Self-Efficacy, Attachment Motivation and Critical Mass are the three antecedents contributing to the users’ retweeting behavior. Both theoretical and practical implications of this study are also discussed.
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