Understanding Factors Influencing Users’ Retweeting Behavior -- A Theoretical Perspective

8 Pages Posted: 1 Feb 2014

See all articles by Yuanfeng Cai

Yuanfeng Cai

Iowa State University

Dan Zhu

Iowa State University

Date Written: January 30, 2014

Abstract

Currently, a large percentage of tweets in micro-blogging platform are retweets. In this study, we propose to examine the factors that motivate users’ retweeting behavior, leading users to prefer to transform others’ tweets than posting their own. We suggest that Information Sharing Self-Efficacy, Attachment Motivation and Critical Mass are the three antecedents contributing to the users’ retweeting behavior. Both theoretical and practical implications of this study are also discussed.

Suggested Citation

Cai, Yuanfeng and Zhu, Dan, Understanding Factors Influencing Users’ Retweeting Behavior -- A Theoretical Perspective (January 30, 2014). Available at SSRN: https://ssrn.com/abstract=2388534 or http://dx.doi.org/10.2139/ssrn.2388534

Yuanfeng Cai

Iowa State University ( email )

613 Wallace Road
Ames, IA 50011-2063
United States

Dan Zhu (Contact Author)

Iowa State University ( email )

613 Wallace Road
Ames, IA 50011-2063
United States

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
285
Abstract Views
1,377
Rank
146,075
PlumX Metrics