On the Economic Effects of Music and Opera Festivals
19 Pages Posted: 1 Feb 2014
Date Written: January 31, 2014
The chapter describes the different techniques that may be used to measure the short-term economic fallouts of cultural events and, in particular, of music and opera festivals. It tries to distinguish failsafe methods — which are unfortunately not always easy to use — from more doubtful ones, in particular contingent valuation and interviews — which lead to exaggerated evaluations. Examples are provided in each case. We also suggest a new and inexpensive method to evaluate the relative numbers of visitors (by country of origin), which does not suffer from the exaggerations provided by contingent valuation and interviews.
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