Staying the Course: The Option of Doing Nothing and Its Impact on Postchoice Persistence

10 Pages Posted: 2 Feb 2014 Last revised: 18 Jul 2015

See all articles by Rom Y. Schrift

Rom Y. Schrift

Kelley School of Business, Indiana University

Jeffrey Parker

University of Illinois at Chicago - College of Business Administration

Date Written: January 31, 2014

Abstract

Individuals regularly face adversity in the pursuit of goals that require ongoing commitment. Whether or not individuals persist in the face of adversity greatly affects the likelihood that they will achieve their goals. We argue that a seemingly minor change in the individual’s original choice set — specifically, the addition of a no-choice option — will increase persistence along the chosen path. Drawing on self-perception theory, we propose that choosing from a set that includes a no-choice (do nothing) option informs individuals that they both prefer the chosen path to other paths and that they consider this path alone to be worth pursuing, an inference that cannot be made in the absence of a no-choice option. This unique information strengthens individuals’ commitment to, and increases their persistence on, their chosen path. Three studies employing incentive-compatible designs supported our predictions and ruled out several rival accounts.

Keywords: decision making, persistence, inference, motivation, performance, preferences, no-choice option, rejectable

Suggested Citation

Schrift, Rom Y. and Parker, Jeffrey, Staying the Course: The Option of Doing Nothing and Its Impact on Postchoice Persistence (January 31, 2014). Psychological Science, Vol. 25, No. 3, 2014, Available at SSRN: https://ssrn.com/abstract=2389003

Rom Y. Schrift (Contact Author)

Kelley School of Business, Indiana University ( email )

1309 E. 10th St., Office 2131
Bloomington, IN 47405
United States

HOME PAGE: http://https://kelley.iu.edu/faculty-research/faculty-directory/profile.cshtml?id=rschrift

Jeffrey Parker

University of Illinois at Chicago - College of Business Administration ( email )

601 South Morgan Street
11th Floor
Chicago, IL 60607
United States

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