Case Article: Markdown Management at Sports Unlimited

INFORMS Transactions on Education, 2014, Volume 14, No. 2, 96-99

7 Pages Posted: 7 Feb 2014

See all articles by Masoud Talebian

Masoud Talebian

University of Newcastle (Australia)

Garrett van Ryzin

Cornell Tech; Lyft, Inc.

Date Written: February 4, 2014

Abstract

The management of a national sporting goods retail chain is not satisfied with the results of the current markdown policy. A consulting team has been hired to help revise the firm’s policy in order to increase store revenues. The team is provided with data from a single department, and is charged with analyzing the data to see if the firm could improve its decision rules. This case describes the challenges that the team faces in designing the markdown policy and focuses specifically on the analytical aspects of deciding the markdown timing.

Keywords: markdown management, retail management, teaching service operations management, teaching revenue management, developing analytical skills

Suggested Citation

Talebian, Masoud and van Ryzin, Garrett, Case Article: Markdown Management at Sports Unlimited (February 4, 2014). INFORMS Transactions on Education, 2014, Volume 14, No. 2, 96-99. Available at SSRN: https://ssrn.com/abstract=2390994

Masoud Talebian (Contact Author)

University of Newcastle (Australia) ( email )

University Drive
Callaghan, NSW 2308
Australia

Garrett Van Ryzin

Cornell Tech ( email )

2 W Loop Rd
New York, NY 10044
United States

Lyft, Inc. ( email )

San Francisco, CA

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