A Study of Business Process: Case Study Approach to PepsiCo

16 Pages Posted: 9 Feb 2014

See all articles by Prathamesh Muzumdar

Prathamesh Muzumdar

University of Texas at Arlington - College of Business Administration; University of Mumbai

Date Written: February 7, 2014

Abstract

The case study narrates different phases of the business that occur in a diverse product portfolio. Pepsico being a conglomerate tries to balance its business and channelize different routes to balance the effectiveness and efficiency in their operations. This case study uses multiple methodologies like SWOT analysis and Balance scorecard approach to analyze Pepsico’s business approach.

Keywords: SWOT analysis, Balance scorecard

Suggested Citation

Muzumdar, Prathamesh, A Study of Business Process: Case Study Approach to PepsiCo (February 7, 2014). Available at SSRN: https://ssrn.com/abstract=2392611 or http://dx.doi.org/10.2139/ssrn.2392611

Prathamesh Muzumdar (Contact Author)

University of Texas at Arlington - College of Business Administration ( email )

Arlington, TX
United States

University of Mumbai ( email )

Mumbai
Maharashtra
Mumbai, 400 019
India

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
2,449
Abstract Views
7,365
rank
6,656
PlumX Metrics