A Study of Business Process: Case Study Approach to PepsiCo
16 Pages Posted: 9 Feb 2014
Date Written: February 7, 2014
The case study narrates different phases of the business that occur in a diverse product portfolio. Pepsico being a conglomerate tries to balance its business and channelize different routes to balance the effectiveness and efficiency in their operations. This case study uses multiple methodologies like SWOT analysis and Balance scorecard approach to analyze Pepsico’s business approach.
Keywords: SWOT analysis, Balance scorecard
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