Advancing Toward and Understanding of Sport Rivalry

SMA 7th Annual Conference, Sport Marketing Association, Cleveland, OH, 2009

12 Pages Posted: 12 Feb 2014 Last revised: 3 Dec 2014

See all articles by B. David Tyler

B. David Tyler

Western Carolina University

Joe Cobbs

Northern Kentucky University - College of Business

Date Written: October 29, 2009

Abstract

The concept of rivalry is nearly ubiquitous across sports, and although the term “rival” appears frequently in academic work, researchers have not applied a consistent approach to determine what constitutes a rival. The purpose of this research is to identify key characteristics of a rivalry and the antecedents to rivalry formation. Also explored are the behavioral outcomes of a rivalry and, specifically, how individuals react toward a rival team and its fans. This initialization of a more rigorous conceptualization of rivalry began with a qualitative inquiry to set the foundation for a subsequent survey. Structural equation modeling was employed to analyze the potential indicators and outcomes of sports rivalry that emerged from the survey.

Keywords: rivalry, sports marketing, sports rivalry, competition

Suggested Citation

Tyler, B. David and Cobbs, Joe, Advancing Toward and Understanding of Sport Rivalry (October 29, 2009). SMA 7th Annual Conference, Sport Marketing Association, Cleveland, OH, 2009. Available at SSRN: https://ssrn.com/abstract=2394288

B. David Tyler (Contact Author)

Western Carolina University ( email )

Cullowhee, NC 28723
United States

Joe Cobbs

Northern Kentucky University - College of Business ( email )

Highland Heights, KY 41099
United States

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