Advancing Toward and Understanding of Sport Rivalry
SMA 7th Annual Conference, Sport Marketing Association, Cleveland, OH, 2009
12 Pages Posted: 12 Feb 2014 Last revised: 3 Dec 2014
Date Written: October 29, 2009
The concept of rivalry is nearly ubiquitous across sports, and although the term “rival” appears frequently in academic work, researchers have not applied a consistent approach to determine what constitutes a rival. The purpose of this research is to identify key characteristics of a rivalry and the antecedents to rivalry formation. Also explored are the behavioral outcomes of a rivalry and, specifically, how individuals react toward a rival team and its fans. This initialization of a more rigorous conceptualization of rivalry began with a qualitative inquiry to set the foundation for a subsequent survey. Structural equation modeling was employed to analyze the potential indicators and outcomes of sports rivalry that emerged from the survey.
Keywords: rivalry, sports marketing, sports rivalry, competition
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