Restricting the Marketing of Junk Food to Children by Product Placement and Character Selling

60 Pages Posted: 22 Feb 2014

Date Written: 2006

Abstract

This Article argues that certain marketing practices — specifically product placements and the use of popular characters to promote products — are deceptive when used to market to children. It argues that such practices should therefore be prohibited by federal law and further, that such a law is consistent with the First Amendment.

Keywords: commercial speech, product placements, FTC, FCC, food marketing

Suggested Citation

Campbell, Angela J., Restricting the Marketing of Junk Food to Children by Product Placement and Character Selling (2006). Loyola of Los Angeles Law Review, Vol. 39, No. 1, 2006, Available at SSRN: https://ssrn.com/abstract=2399310

Angela J. Campbell (Contact Author)

Georgetown University Law Center ( email )

600 New Jersey Avenue, NW
Washington, DC 20001
United States

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