Investigating the Defeat of Colorado's Amendment 46: An Analysis of the Trends and Principal Factors Influencing Voter Behaviors

University of Colorado at Boulder (2010)

27 Pages Posted: 23 Dec 2020 Last revised: 30 Dec 2020

See all articles by Michele Moses

Michele Moses

University of Colorado at Boulder - School of Education

Amy N. Farley

University of Cincinnati

Matthew Gaertner

Center for College and Career Success

Christina Paguyo

University of Denver

Darrell Jackson

University of Wyoming - College of Law

Kenneth Howe

University of Colorado Boulder

Date Written: 2010

Abstract

This study of voters' attitudes and behaviors, media coverage of Colorado's Amendment 46, and campaign leaders' perceptions suggests that in order to preserve equal opportunity programs such as affirmative action, advocates should take a proactive role in educating the public about ballot initiatives aimed at dismantling civil rights policies. As such, five central recommendations emerge from the study's results:

1) Ballot initiatives with the same or similar wording as Amendment 46 should be rewritten to clarify the intent, meaning, and consequences of the new law that would be passed. States need to make sure the intent, meaning, and consequences of such initiatives are much clearer to voters. More clarity on such initiatives may help get a more accurate outcome based on voters' intent.

2) Educating voters about the intent, meaning, and consequences of the initiative should be the first priority for advocates.

3) Advocacy leaders ought to have one primary spokesperson to provide information to the media.

4) Education and advocacy efforts should begin well before petition signatures are collected to get the initiative on the ballot.

5) Advocates should plan for both traditional grassroots and door-to-door education efforts, and also for the use of new media and technologies in communicating their message to the public.

Keywords: Colorado's Amendment 46, race, equal opportunity, affirmative action, civil rights policies, votes, state constitutions, higher education, Ward Connerly, ACRI, American Civil Rights Institute

JEL Classification: K00, K39, J71, J78

Suggested Citation

Moses, Michele and Farley, Amy and Gaertner, Matthew and Paguyo, Christina and Jackson, Darrell and Howe, Kenneth, Investigating the Defeat of Colorado's Amendment 46: An Analysis of the Trends and Principal Factors Influencing Voter Behaviors (2010). University of Colorado at Boulder (2010), Available at SSRN: https://ssrn.com/abstract=2399683

Michele Moses

University of Colorado at Boulder - School of Education

United States

Amy Farley

University of Cincinnati ( email )

Cincinnati, OH 45221-0389
United States

Matthew Gaertner

Center for College and Career Success

United States

Christina Paguyo

University of Denver ( email )

2255 E Evans Ave
Denver, CO 80210
United States

HOME PAGE: http://https://otl.du.edu/about-us/our-staff/

Darrell Jackson (Contact Author)

University of Wyoming - College of Law ( email )

1000 E. University Ave.
Dept. 3035
Laramie, WY 82071
United States
(307) 766-2899 (Phone)

HOME PAGE: http://www.uwyo.edu/law/directory/darrell-jackson.html

Kenneth Howe

University of Colorado Boulder ( email )

HOME PAGE: http://https://www.colorado.edu/education/kenneth-howe

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