Challenges Faced by SMEs on Exportation and Possible Strategies

8 Pages Posted: 23 Feb 2014 Last revised: 6 Apr 2017

Date Written: March 1, 2017

Abstract

SMEs play an important role in the world economy and contribute substantially to income, output and employment. Reaching global markets is a dream for every. Opening new markets enables firms to increase their sales and hence enabling growth, through increased customer base. Risk is spread by having vast options to market products. This paper analyses the challenges faced by SMEs in exporting their products (internationalization) and possible strategies that may be employed to solve such problems at individual and national level. The paper recommends that SME development requires a crosscutting strategy that touches upon many areas. The study encourage simplified legal and regulatory frameworks, good governance, abundant and accessible finance, suitable infrastructure, supportive education, abundance of foreign market information, sufficiently healthy and flexibly skilled labour, increased commitment, external consultancy, market research and joint ventures. A stepwise approach is recommended as the best approach to conquer foreign markets. The study concludes by indicating that SME development strategies will necessarily be country and context specific.

Keywords: Export Challenges, Export National Strategy, Exportation, Foreign Markets, Globalisation, Institutional Theory, Solutions, Strategies, SMEs, SME Growth, Uppsala Model.

JEL Classification: D46, E61, F12, F18, F21, F23, F24, F61, F62, F63, L14, L15, L26, M31, M37

Suggested Citation

Bonga, Wellington Garikai, Challenges Faced by SMEs on Exportation and Possible Strategies (March 1, 2017). Available at SSRN: https://ssrn.com/abstract=2399878 or http://dx.doi.org/10.2139/ssrn.2399878

Wellington Garikai Bonga (Contact Author)

Great Zimbabwe University ( email )

P. O. Box 1235
Masvingo
Masvingo, Masvingo 00263
Zimbabwe

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