Franchisor Types: Reexamination and Clarification
Journal of Small Business Management, 33: 45-55, 1995
12 Pages Posted: 24 Feb 2014
Date Written: 1995
In a recent article, Carney and Gedajlovic (1991) broke ground by identifying five types of franchisors. The present study attempted to confirm Carney and Gedajlovic's findings on an independent sample and to determine whether types identified differed enough to warrant sample heterogeneity concerns in research not accounting for them. The findings cast doubt on the generalizability of the Carney-Gedajlovic type distinctions to the U.S. franchisor population. Decision makers are therefore advised to emphasize the tailoring of franchising strategy to specific circumstances rather than conform to a stereotype.
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