Franchisor Types: Reexamination and Clarification

Journal of Small Business Management, 33: 45-55, 1995

12 Pages Posted: 24 Feb 2014

See all articles by Gary J. Castrogiovanni

Gary J. Castrogiovanni

Florida Atlantic University

Nathan Bennett

Georgia Institute of Technology - Organizational Behavior Area; J. Mack Robinson College of Business

James G. Combs

University of Alabama - Culverhouse College of Commerce & Business Administration

Date Written: 1995

Abstract

In a recent article, Carney and Gedajlovic (1991) broke ground by identifying five types of franchisors. The present study attempted to confirm Carney and Gedajlovic's findings on an independent sample and to determine whether types identified differed enough to warrant sample heterogeneity concerns in research not accounting for them. The findings cast doubt on the generalizability of the Carney-Gedajlovic type distinctions to the U.S. franchisor population. Decision makers are therefore advised to emphasize the tailoring of franchising strategy to specific circumstances rather than conform to a stereotype.

Suggested Citation

Castrogiovanni, Gary J. and Bennett, Nathan and Combs, James G., Franchisor Types: Reexamination and Clarification (1995). Journal of Small Business Management, 33: 45-55, 1995, Available at SSRN: https://ssrn.com/abstract=2399964 or http://dx.doi.org/10.2139/ssrn.2399964

Gary J. Castrogiovanni

Florida Atlantic University ( email )

Boca Raton, FL 33431
United States

Nathan Bennett (Contact Author)

Georgia Institute of Technology - Organizational Behavior Area ( email )

800 West Peachtree St.
Atlanta, GA 30308
United States

J. Mack Robinson College of Business ( email )

P.O. Box 4050
Atlanta, GA 30303-3083
United States

HOME PAGE: http://nate-bennett.com

James G. Combs

University of Alabama - Culverhouse College of Commerce & Business Administration ( email )

Culverhouse College of Business
Tuscaloosa, AL 35487-0223
United States

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