Collaborative Business Modeling for Systemic and Sustainability Innovations

International Journal of Technology Management, vol. 63, no. 1-2, pp. 4-23, 2013

Posted: 24 Feb 2014

See all articles by René Rohrbeck

René Rohrbeck

EDHEC Business School

Lars Konnertz

Technische Universität Berlin (TU Berlin)

Sebastian Knab

Rohrbeck Heger

Date Written: 2013

Abstract

Sustainability innovations are characterized by a systemic nature, and require that multiple organizations act in an orchestrated fashion. To jointly identify opportunities and plan sustainability innovations, new methods and approaches are needed. In this article we describe a case study where 8 firms have collaborated to envision and create new business models in the energy industry. After describing this collaborative business modelling (CBM) approach, we discuss its strengths and limitations and compare it to two alternative methods of strategy and innovation planning: scenario technique and roadmapping. We find that CBM has its particular strengths in promoting creativity, dealing with uncertainty, and providing a platform for both strategic discussions and planning the future architecture of an emerging market.

Keywords: business model, business modelling, innovation management, new business field exploration

Suggested Citation

Rohrbeck, René and Konnertz, Lars and Knab, Sebastian, Collaborative Business Modeling for Systemic and Sustainability Innovations (2013). International Journal of Technology Management, vol. 63, no. 1-2, pp. 4-23, 2013, Available at SSRN: https://ssrn.com/abstract=2400317

René Rohrbeck (Contact Author)

EDHEC Business School ( email )

France

HOME PAGE: http://edhec.edu

Lars Konnertz

Technische Universität Berlin (TU Berlin) ( email )

Straße des 17
Juni 135
Berlin, 10623
Germany

Sebastian Knab

Rohrbeck Heger ( email )

Berlin
Germany

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