Reminders, Payment Method and Charitable Giving: Evidence from an Online Experiment
7 Pages Posted: 26 Feb 2014
Date Written: February 26, 2014
We present the results of an experiment testing whether different methods of payment in combination with different reminder intervals affect the amounts of charitable donations. Following a lab session, participants could make online donations to charity for a total duration of three months. Reminder intervals and payment methods did not affect the total amounts donated, although participants were more likely to donate at least once when receiving monthly (and not weekly) email reminders.
Keywords: charitable giving, payment method, reminders, online experiment
JEL Classification: C91, D64, L31
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