Towards a Practice Based View of Strategy
19 Pages Posted: 28 Feb 2014
Date Written: December 2013
Many studies in strategic management attempt to explain macro-level firm behaviors or characteristics and/or the influence of such behaviors or characteristics on firm performance. Contrast this approach with the approach in operations research or parts of marketing research. Operations research largely develops techniques intended to help managers. Likewise, much of marketing emphasizes techniques (conjoint analysis, hedonic pricing, etc.) that tie to the specific decisions marketing managers make. Current strategy scholarship, however, rarely considers specific, actual techniques managers might use to develop strategies or generally-applicable firm practices (outside a few areas such as executive compensation).
Keywords: Strategy, practice, behavior
JEL Classification: D21, D22, L1
Suggested Citation: Suggested Citation