28 Pages Posted: 2 Mar 2014 Last revised: 10 Jun 2014
Date Written: February 28, 2014
In this chapter, we review and synthesize past research on want/should conflict. We begin with a formal definition of relative wants and shoulds and summarize prior work on the underlying cognitive processes that produce want/should conflict. We then describe empirical research on the levers that predictably tip the balance in favor of want versus should choices. In the final section of this chapter, we discuss a series of interventions that policymakers, organizations, and individuals can use to promote more future-oriented, should choices.
Keywords: Want/Should Conflict, Self-Regulation, Public Policy
JEL Classification: D90, I12
Suggested Citation: Suggested Citation
Bitterly, T. Bradford and Mislavsky, Robert and Dai, Hengchen and Milkman, Katherine L., Dueling with Desire: A Synthesis of Past Research on Want/Should Conflict (February 28, 2014). Available at SSRN: https://ssrn.com/abstract=2403021 or http://dx.doi.org/10.2139/ssrn.2403021