Organisations as Emergent Normative Personalities: Part 2 Predicting the Unpredictable
Kybernetes Vol. 41 No. 7/8, 2012, pp. 1014-1049, Emerald Group Publishing Limited 0368-492X, DOI 10.1108/03684921211257856
36 Pages Posted: 2 Mar 2014
Date Written: 2012
Purpose – In part 1 of this paper the organisation was modelled as a socio-cognitive agency with a normative personality, where patterns of behaviour occur through underlying trait control processes, and from which specific behaviours can be predicted. However, prediction is dependent upon a stable agency orientation which occurs in normal conditions of homeostatic equilibrium. In post-normal conditions the immanent dynamics of the agency has the potential to change its orientation leading to a lesser likelihood of predicting behaviour. Using information theory, the model is further developed to show how it is possible to predict behaviour in post-normal conditions. The nature of agency pathologies is also considered.
Personality Design/methodology/approach – The information theory approach of Frieden is harnessed to explain the immanent dynamics of the agency, and explore the likelihood of predicting its behaviour.
Findings – The outcomes of the research formulates the cognitive processes of normative personality such that its potential behaviour in given situations can be predicted, even potentially where the agency has pathologies.
Originality/value – There are no comparative approaches to explore organisational behaviour and their potential pathologies.
Keywords: Socio-cognitive agency, information theory, normative personality, pathology, immanent dynamics
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