Organisations as Emergent Normative Personalities: Part 2 Predicting the Unpredictable

Kybernetes Vol. 41 No. 7/8, 2012, pp. 1014-1049, Emerald Group Publishing Limited 0368-492X, DOI 10.1108/03684921211257856

36 Pages Posted: 2 Mar 2014

See all articles by Maurice Yolles

Maurice Yolles

John Moores University - Centre for the Creation of Coherent Change and Knowledge (C4K)

Gerhard Fink

Dept of International Business and Trade

B. Roy Frieden

University of Arizona - College of Optical Sciences

Date Written: 2012

Abstract

Purpose – In part 1 of this paper the organisation was modelled as a socio-cognitive agency with a normative personality, where patterns of behaviour occur through underlying trait control processes, and from which specific behaviours can be predicted. However, prediction is dependent upon a stable agency orientation which occurs in normal conditions of homeostatic equilibrium. In post-normal conditions the immanent dynamics of the agency has the potential to change its orientation leading to a lesser likelihood of predicting behaviour. Using information theory, the model is further developed to show how it is possible to predict behaviour in post-normal conditions. The nature of agency pathologies is also considered.

Personality Design/methodology/approach – The information theory approach of Frieden is harnessed to explain the immanent dynamics of the agency, and explore the likelihood of predicting its behaviour.

Findings – The outcomes of the research formulates the cognitive processes of normative personality such that its potential behaviour in given situations can be predicted, even potentially where the agency has pathologies.

Originality/value – There are no comparative approaches to explore organisational behaviour and their potential pathologies.

Keywords: Socio-cognitive agency, information theory, normative personality, pathology, immanent dynamics

Suggested Citation

Yolles, Maurice and Fink, Gerhard and Frieden, B. Roy, Organisations as Emergent Normative Personalities: Part 2 Predicting the Unpredictable (2012). Kybernetes Vol. 41 No. 7/8, 2012, pp. 1014-1049, Emerald Group Publishing Limited 0368-492X, DOI 10.1108/03684921211257856. Available at SSRN: https://ssrn.com/abstract=2403174

Maurice Yolles (Contact Author)

John Moores University - Centre for the Creation of Coherent Change and Knowledge (C4K) ( email )

Liverpool John Moores University
Liverpool
United Kingdom

Gerhard Fink

Dept of International Business and Trade ( email )

Welthandelsplatz 1, Building D1
Wien, 1020
Austria
+43/1/313364331 (Phone)

B. Roy Frieden

University of Arizona - College of Optical Sciences ( email )

1630 E. University Blvd.
Tucson, AZ 85721
United States

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