Uncertainty of Outcome and Radio Policy in Professional Road Cycling
Journal of Sport Management, Forthcoming
38 Pages Posted: 7 Mar 2014
Date Written: July 29, 2013
The world governing body for cycling proscribed the use of two-way radio communication in road cycling races, with the ban set to become fully effective in 2012. The ban was instituted because radio use was perceived to have altered the cycling competitions by making outcomes more predictable and of less interest to sport’s consumers. This empirical analysis of the policy rationale considers the uncertainty of outcome hypothesis (UOH) as it applies to professional cycling races and creates a novel measure, the likelihood of breakaway success (LBS). The LBS is analyzed in 1436 bicycle races between 1985-2010 to examine potential changes in outcomes associated with the use of two-way radio technology by competitors and team directors. The data suggests that radio technology has had a significant association with event outcome types. The relevance of the findings to intra-organizational communication, management, and hierarchies of sports teams are also discussed.
Keywords: Uncertainty of outcome, professional cycling, radios, breakaway, sport economics
JEL Classification: K23, L51, L83
Suggested Citation: Suggested Citation