NCAA: Une Gouvernance Qui Maximise La Création De Valeur Économique (The NCAA and University Sports in America: Governance to Maximize Economic Value)

4 Pages Posted: 9 Mar 2014

Date Written: March 8, 2014

Abstract

The English version of this article can be found at: http://ssrn.com/abstract=2405242

French Abstract: Aux États-Unis, les compétitions universitaires, c’est-à-dire les compétitions sportives entre des équipes composées uniquement d’étudiants représentant leurs universités respectives, constituent une activité commerciale significative. La NCAA (National Collegiate Athletic Association), plus grande organisation sportive universitaire du monde, a mis en place une organisation qui permet de valoriser la valeur économique ainsi créée.

English Abstract: In the United States, academic competitions, that is to say sports competitions between teams composed only of students representing their respective universities, is a significant commercial enterprise. The NCAA (National Collegiate Athletic Association), the largest university sports organization in the world, has set up an organization which allowed for the universities to create maximum economic value from their sponsored intercollegiate sports and competitions.

Note: Downloadable document is in French.

Keywords: universitaires sportives, gouvernan de organisationce, d'ètudiants athlètes

JEL Classification: I23, L24, L83

Suggested Citation

Maxcy, Joel, NCAA: Une Gouvernance Qui Maximise La Création De Valeur Économique (The NCAA and University Sports in America: Governance to Maximize Economic Value) (March 8, 2014). Available at SSRN: https://ssrn.com/abstract=2406424 or http://dx.doi.org/10.2139/ssrn.2406424

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