Mobile Value Added Services and Micro Enterprises: Industry Challenges and Policy Barriers in a Small Pacific Island Country

26 Pages Posted: 19 Mar 2014

See all articles by Milind Sathye

Milind Sathye

University of Canberra - School of Accounting, Banking and Finance; University of Canberra - School of Business and Government

Biman Prasad

University of the South Pacific - Department of Economics; University of the South Pacific - Oceania Development Network

Dharmendra Sharma

University of Canberra

Parmendra Sharma

Griffith University

Suneeta Sathye

University of Canberra

Date Written: 2014

Abstract

Worldwide, mobile phones are rapidly changing the approach and strategies for micro, small and large businesses alike. Yet, little remains known about policy and infrastructure constraints that might impede their use for growth of businesses, especially in the case of microenterprises in developing economies. We address this gap in the literature. Focusing on a small Pacific island economy, we survey 74 women enterprises via semi-structured interviews and a number of key stakeholders spanning the government, mobile network and financial institution sectors to understand both demand and supply perspectives. Appropriate policy framework, supporting infrastructure and adequate ecosystems are required for rapid uptake of mobile value added services by women owned micro enterprises in Fiji. A significant number of women micro entrepreneurs are willing to embrace mobile value added services if these were made available with adequate security and at reasonable cost.

Keywords: mobile value added services, Fiji, policy barriers, industry challenges, micro-entrepreneurs

Suggested Citation

Sathye, Milind and Prasad, Biman and Sharma, Dharmendra and Sharma, Parmendra and Sathye, Suneeta, Mobile Value Added Services and Micro Enterprises: Industry Challenges and Policy Barriers in a Small Pacific Island Country (2014). Available at SSRN: https://ssrn.com/abstract=2407793 or http://dx.doi.org/10.2139/ssrn.2407793

Milind Sathye (Contact Author)

University of Canberra - School of Accounting, Banking and Finance ( email )

Canberra, Australian Capital Territory 2601
Australia

University of Canberra - School of Business and Government

Canberra, ACT 2601
Australia

Biman Prasad

University of the South Pacific - Department of Economics ( email )

Private Bag, Laucala Campus
Suva
Fiji

University of the South Pacific - Oceania Development Network ( email )

Suva
Fiji

Dharmendra Sharma

University of Canberra ( email )

Canberra, Australian Capital Territory 2601
Australia

Parmendra Sharma

Griffith University ( email )

Department of Accounting Finance and Economics
Griffith business School
Brisbane, Queensland QLD 4111
Australia

Suneeta Sathye

University of Canberra ( email )

Canberra, Australian Capital Territory 2601
Australia

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