A Narrative Perspective to Entrepreneurial Opportunities

Academy of Management Review, 38(1), 2013

4 Pages Posted: 14 Mar 2014

See all articles by Raghu Garud

Raghu Garud

Pennsylvania State University

Antonio Giuliani

IÉSEG School of Management; University of Illinois at Chicago - Department of Managerial Studies

Date Written: 2013

Abstract

There continues to be considerable interest in entrepreneurial processes as evidenced in recent reflection pieces in the AMR (Shane, 2012; Venkataraman, Sarasvathy, Dew & Foster, 2012). Of particular interest are questions around the sources of entrepreneurial opportunities. For instance, is entrepreneurship a process of discovery or one of creation? Should we locate agency in specific individuals or should we conceptualize entrepreneurs as part of a larger process where agency is distributed and emergent?

We propose a “narrative perspective” that is informed by actor-network theory (Callon, 1986; Latour, 2005). Such a perspective subscribes to a relational ontology, one where what is “in” and what is “out” is not given but instead emerges in and through actions and interactions. An additional advantage of taking a narrative perspective is that it endogenizes time thereby allowing one to examine issues around temporal agency, a facet that Venkataraman et al. (2012) allude to in their review but leave unexplored. Finally, a narrative perspective emphasizes “meaning making” (e.g. Bruner, 1990) as a core driver of the process, thereby providing yet one more vantage point on the nature and scope of entrepreneurial opportunities and agency.

Keywords: entrepreneurship, narrative, opportunity

Suggested Citation

Garud, Raghu and Giuliani, Antonio, A Narrative Perspective to Entrepreneurial Opportunities (2013). Academy of Management Review, 38(1), 2013, Available at SSRN: https://ssrn.com/abstract=2408207

Raghu Garud

Pennsylvania State University ( email )

431 Business Bulding
Pennsylvania State University
State College, PA 16803
United States

Antonio Giuliani (Contact Author)

IÉSEG School of Management ( email )

Socle de la Grande Arche
1 Parvis de la Defense
Puteaux, Paris 92800
France

University of Illinois at Chicago - Department of Managerial Studies ( email )

601 S. Morgan St. (M/C 243)
University Hall 2203
Chicago, IL 60607-7122
United States

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