The Role of Creativity in Development of Innovation in Tourism

Journal of Entrepreneurship, Management and Innovation, Forthcoming

11 Pages Posted: 15 Mar 2014

See all articles by Elif Bascavusoglu-Moreau

Elif Bascavusoglu-Moreau

University of Cambridge - Centre for Business Research (CBR)

Sebastian Kopera

Jagiellonian University in Krakow - Faculty of Management and Social Communication

Ewa Wszendybył-Skulska

Jagiellonian University in Krakow

Multiple version iconThere are 2 versions of this paper

Date Written: 2013

Abstract

Creativity, innovation and entrepreneurship are slogans that have become an integral part of modern tourism economy. Creativity and innovation of tourism economy as well as the meaning of creativity in tourism business are intensely discussed. Today, creativity is being frequently analyzed as a basic feature of actions performed on a daily basis in terms of both personal and professional life, a feature that every employee is required to possess. It means that employers and, above all, the education system must feel it necessary to develop certain conditions in which human creativity can be shaped, which is understood as a system that enables us to adjust to constantly changing environment and take a risk to apply new solutions to particular problems. The article aims to present the role of creativity in development of innovation in tourism as well as factors that improve it. The analytical part of the article will concentrate on the analysis of, inter alia, two significant groups of creativity determinants: factors related to availability of qualified staff on the local labor market as well as info-structure of tourism businesses.

Keywords: creativity, innovation, IT, cooperation, tourism

Suggested Citation

Bascavusoglu-Moreau, Elif and Kopera, Sebastian and Wszendybył-Skulska, Ewa, The Role of Creativity in Development of Innovation in Tourism (2013). Journal of Entrepreneurship, Management and Innovation, Forthcoming. Available at SSRN: https://ssrn.com/abstract=2408412

Elif Bascavusoglu-Moreau (Contact Author)

University of Cambridge - Centre for Business Research (CBR) ( email )

Top Floor, Judge Business School Building
Trumpington Street
Cambridge, CB2 1AG
United Kingdom

Sebastian Kopera

Jagiellonian University in Krakow - Faculty of Management and Social Communication ( email )

ul. Prof. S. Łojasiewicza 4
Krakow, 30-348
Poland

Ewa Wszendybył-Skulska

Jagiellonian University in Krakow ( email )

Collegium Novum
ul. Gołębia 24
Kraków, 31-007
Poland

Register to save articles to
your library

Register

Paper statistics

Downloads
149
Abstract Views
912
rank
173,900
PlumX Metrics