Greenwashing to Green Innovation in Automotives and Beyond

Business Renaissance Quarterly, 7, (1), 107-116, 2012

6 Pages Posted: 17 Mar 2014

See all articles by Lorianne Mitchell

Lorianne Mitchell

East Tennessee State University - College of Business and Technology

Dana Harrison

East Tennessee State University

Date Written: 2012

Abstract

Recent industry reports evidence a marked increase in consumer interest in purchasing green automobiles (Hybrid Cars, 2011). With the introduction of the Escape Hybrid vehicle in 2004, Ford Motor Company made an indelible mark on the automobile industry as the first American automaker to produce a hybrid sport utility vehicle. In this paper, we examine how Ford emerged from a cloud of greenwashing allegations to become celebrated for its green practices.

Keywords: greenwashing, ford, automobiles

Suggested Citation

Mitchell, Lorianne and Harrison, Dana, Greenwashing to Green Innovation in Automotives and Beyond (2012). Business Renaissance Quarterly, 7, (1), 107-116, 2012. Available at SSRN: https://ssrn.com/abstract=2409951

Lorianne Mitchell (Contact Author)

East Tennessee State University - College of Business and Technology ( email )

United States

Dana Harrison

East Tennessee State University ( email )

Department of Management and Marketing
Johnson City, TN 37614
United States

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