Marketing Gurus and Fads - Why and How to Avoid Them
5 Pages Posted: 20 Mar 2014
Date Written: March 19, 2014
Marketing abounds with 'gurus' and fads that distract marketing practitioners. This article explains the persuasive techniques that marketing gurus use, and why marketers should avoid them.
Keywords: Marketing, Consultants, Brands, Advertising
JEL Classification: M31
Suggested Citation: Suggested Citation