The Business of Social Movements
Passionate Politics: Emotions and Social Movements, University of Chicago Press, 2001
8 Pages Posted: 22 Mar 2014
Date Written: 2001
Many of the chapters in this volume concern the role of emotions in collective political behavior. The paradigm they take issue with is a highly rational one, In which social movement activity proceeds much as business activity proceeds. It is spearheaded by ideological entrepreneurs, competing in markets for the allegiance of potential participants. It is based on the calculated employment of well-defined organizing and oppositional strategies. It depends on the use of' these strategies during particular windows of political opportunity.
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