Open Innovation 2.0: Is Co-Creation the Ultimate Challenge?

International Journal of Technology Management, 69(1):38–53 (2015)

18 Pages Posted: 23 Mar 2014 Last revised: 21 Jun 2016

See all articles by Thierry Rayna

Thierry Rayna

École Polytechnique, i3-CRG, UMR CNRS 9217

Ludmila Striukova

SKEMA Business School - Paris la Défense Campus

Date Written: 2015

Abstract

Web 2.0 has considerably increased the possibilities of user involvement in the production process and, thereby, has given rise to new forms of co-creation (Open Innovation with customers). Because the roles of consumers, now 'prosumers,' have radically changed, specific challenges have emerged. The aim of this article is to provide possible routes to address such challenges. To do so, an input-output typology of co-creation is created. This typology is then used to discuss the main challenges of co-creation: incentives, risks and costs, IPRs.

Keywords: open innovation, co-creation, Web 2.0, crowdsourcing, mass-customisation, 3D printing

Suggested Citation

Rayna, Thierry and Striukova, Ludmila, Open Innovation 2.0: Is Co-Creation the Ultimate Challenge? (2015). International Journal of Technology Management, 69(1):38–53 (2015), Available at SSRN: https://ssrn.com/abstract=2412590

Thierry Rayna (Contact Author)

École Polytechnique, i3-CRG, UMR CNRS 9217 ( email )

828 boulevard Marshals
Paris, 91762
France

Ludmila Striukova

SKEMA Business School - Paris la Défense Campus ( email )

Paris la Défense, 92916
France

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