Best Practices: Mitigating the Business Risks of Social Media

4 Pages Posted: 26 Mar 2014 Last revised: 18 Aug 2015

Paul Rubell

Meltzer, Lippe, Goldstein & Breitstone, LLP; Touro College - Jacob D. Fuchsberg Law Center

Date Written: September 26, 2013

Abstract

Social media is rapidly emerging as an effective means for businesses to engage their customers. Through the use of social media, customers can be made to feel and behave like part of a company’s brand and culture. The benefits of this viral marketing may directly impact a company’s bottom line. However, there are potential pitfalls that may arise out of the use of corporate social media. A prudent company should understand them.

This article takes a cautionary look at the downside risks posed by the challenges of social media, and recommends best practices by which companies can mitigate them.

Keywords: social media, privacy, branding, trade secrets

JEL Classification: K20, K22, K29, K30, K31, K40, K49, L20, L21, M3, M31, M37, M39

Suggested Citation

Rubell, Paul, Best Practices: Mitigating the Business Risks of Social Media (September 26, 2013). Available at SSRN: https://ssrn.com/abstract=2414520

Paul Rubell (Contact Author)

Meltzer, Lippe, Goldstein & Breitstone, LLP ( email )

880 Third Avenue
13th Floor
New York, NY 10022
United States
212-201-1720 (Phone)

HOME PAGE: http://paulrubellblog.wordpress.com

Touro College - Jacob D. Fuchsberg Law Center ( email )

225 Eastview Drive
Central Islip, NY 11722
United States

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