Foundations of Marketing Course
6 Pages Posted: 2 Apr 2014 Last revised: 16 Aug 2014
Date Written: March 31, 2014
Marketing is an important course and I am making it available to the world for free. Needless to say, online learning has generated a great deal of interest. Here I share on the SSRN website course materials for the standard foundations of marketing course. This material may be used as-is or topic-by-topic. Instructors using this material will prefer using it for a one-semester course. The course materials include course notes, key terms used in marketing, some articles that may be of interest, and a sample final. Even those of you who are not students will be able to use these notes to teach yourselves the principles of marketing. Marketing is very useful to those working for all kinds of organizations, including non-profits.
Keywords: Foundations of Marketing, online learning, market segmentation, marketing
JEL Classification: A22, A23, D81, G18, G21, I20, L20, L21, M14, M19, M31, Q20
Suggested Citation: Suggested Citation