Foundations of Marketing Course

6 Pages Posted: 2 Apr 2014 Last revised: 16 Aug 2014

See all articles by Hershey H. Friedman

Hershey H. Friedman

City University of New York - Department of Business Management

Date Written: March 31, 2014


Marketing is an important course and I am making it available to the world for free. Needless to say, online learning has generated a great deal of interest. Here I share on the SSRN website course materials for the standard foundations of marketing course. This material may be used as-is or topic-by-topic. Instructors using this material will prefer using it for a one-semester course. The course materials include course notes, key terms used in marketing, some articles that may be of interest, and a sample final. Even those of you who are not students will be able to use these notes to teach yourselves the principles of marketing. Marketing is very useful to those working for all kinds of organizations, including non-profits.

Keywords: Foundations of Marketing, online learning, market segmentation, marketing

JEL Classification: A22, A23, D81, G18, G21, I20, L20, L21, M14, M19, M31, Q20

Suggested Citation

Friedman, Hershey H., Foundations of Marketing Course (March 31, 2014). Available at SSRN: or

Hershey H. Friedman (Contact Author)

City University of New York - Department of Business Management ( email )

Here is the Coronavirus
related research on SSRN

Paper statistics

Abstract Views
PlumX Metrics