Put Your Imperfections Behind You: Temporal Landmarks Spur Goal Initiation When They Signal New Beginnings
Dai, H., Milkman, K.L., & Riis, J. (2015). Put Your Imperfections Behind You: Temporal Landmarks Spur Goal Pursuit When They Signal New Beginnings. Psychological Science, 26(12), 1927-1936.
26 Pages Posted: 6 Apr 2014 Last revised: 8 Jan 2019
Date Written: August 15, 2015
People often fail to muster the motivation needed to initiate goal pursuit. Across five laboratory experiments, we explored occasions when people naturally experience enhanced motivation to take actions that facilitate goal pursuit and why certain dates are more likely to spur goal initiation than others. We present causal evidence that emphasizing a temporal landmark denoting the beginning of a new time period increases people’s intentions to initiate goal pursuit. In addition, we propose and show that people’s strengthened motivation to begin pursuing their aspirations following such temporal landmarks originates in part from the psychological disassociation these landmarks induce from a person’s past, imperfect self.
Keywords: temporal landmarks; multiple selves; temporal self-appraisal; motivation; goals
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